Half Sizes in Bras Now Available

August 11, 2003 - "Playtex has adopted the shoe industry's 1/2 size innovation for its Thank Goodness It Fits ® line, the only bra collection featuring 1/2 sizes," says Rivers.

The collection features a patented sizing system innovation that offers half sizes ranging from Nearly A to Nearly C in addition to traditional cup sizes. It is the only bra collection that has twice as many cups sizes to choose from for a more perfect fit.

"Seven out of 10 women wear bras that don't fit properly," says the marketing director for Playtex. "As news of the 1/2 size innovation spreads, we're going to change that long-standing industry figure. Women will now have more options for the proper size and style that will complement their figures."

The LA Shoe Show is a fitting platform to announce Playtex's 1/2 size innovation as the shoe industry has long been offering consumers just such an option. "We wanted to pay a special thank you to the shoe industry for the innovation of 1/2 sizes," said Love. "Few things are harder to fit than bras and shoes, and we are proud to partner with our friends in the shoe industry."

Source: Playtex Apparel, Inc.