Welcome to The Breast Site Sign in | Join | Help
in Search
Home Blogs

Syndication

The Breast Blog: Bell Sympatico Ad Gets Front Page

The Guelph Mercury's lead story in today's newspaper is about the poorly conceived ad titled: 'Protect Your Family' by Bell Sympatico. Further, the managing editor Pat Young included her two cents worth in her column. Then to top it all off, the day's editorial takes a good whack at the ad.

I called Tamara Wattley Wisdom at the Bell Executive office to make sure she knew about the coverage. You see, in one of the Merc. stories, Bell told the reporter there had been no complaints. How very strange, given the number of calls and letters I've been told have been sent in. Perhaps Bell isn't as connected as we might think.

Tamara's number again, should you want to have a chat is 1 888 428-8603.

I guess the next step is canceling your Bell Sympatico service. Nothing in this day and age speaks louder than the sound of money walking out the door. And since Bell seems to be taking their time pulling this ad and in fact Bell employees are telling some callers, the ad was meant to be funny...ha ha....I'm not laughing.....then a little monetary squeeze may do the trick.

Protect your family against a company that is too thick to understand what protection really is.

Scroll through my February entries for more comments on the Female Body, Bell ad campaign.

SR

Published Saturday, February 26, 2005 9:25 AM by

Comments

 

emmy said:

The ad has been pulled! And beel has apologized! read the party line, forwarded form a complainant to a listserv I'm on:

I appreciate your letter advising us of your concerns about recent advertising for Internet parental control, a Bell Sympatico security service.

First, I apologize for any offence the material caused. We have pulled it from distribution, effective immediately. The material was simply inappropriate.

We remain committed to addressing the important issue of Internet security in our advertising, our community investments, and our products and services. You may be aware that, we are a founding member of the Media Awareness Network and the Be Web Aware national awareness campaign. This initiative provides Canadian parents with the information and tools they need to help their children experience the extraordinary benefits of the Internet while protecting them from the risks. We also provide substantial financial support to Cypbertip.ca a national tipline for reporting child sexual exploitation on the Internet.

We strive to achieve very high internal standards for our advertising at Bell Canada because we believe we are more than just a business. As a leading Canadian corporation, we recognize and embrace our corporate citizenship obligations.

In this case, we made an error in judgment and for that we apologize. We are reviewing our advertising standards and the rigor of our approval process to minimize the chance that this will happen again. Rest assured, Bell is committed to advertising that reflects accepted community standards.

Thank you for sharing your views with us. It enables us to learn and do better in the future.

Regards,
Charlotte Burke
Bell Canada
March 4, 2005 4:02 PM
Anonymous comments are disabled